Orchard Park, N.Y. (WBEN) - An agency co-owned by Dallas Cowboys owner Jerry Jones has reportedly been hired by the Buffalo Bills to represent the team in efforts to build a new stadium.
Venues Now reports Legends Global Planning has been selected by the Bills. The lease at Highmark Stadium expires in 2023. The Bills have also chosen Legends Global Sales to represent the team for sponsorship and premium seat sales for any new stadium.
"Considering it takes three-to-five years to develop an NFL facility from design to construction, the Bills would need to sign an extension at their current stadium, which opened in 1973 and stands among the league’s oldest venues," reports Venues Now.
The Bills favor a new stadium over a more extensive makeover of Highmark Stadium.
Mike Catalana from 13WHAM in Rochester adds that the Bills' plan is for the new stadium to be in Orchard Park.