The coronavirus pandemic has posed mental health challenges for many Americans.
Entercom, the parent company of RADIO.COM, has teamed up with the Ad Council to launch COPING-19, an initiative aimed at raising awareness and providing Americans with tips and resources to help people who are experiencing mental health challenges.
Learn more about the campaign at COPING-19.org.
COPING-19 taps into the many emotional and mental health struggles Americans are facing as a result of the pandemic. The site serves as a central hub where visitors will be able to access over 100 vetted resources in English and Spanish to help with their mental health needs. COPING-19.org also features a set of self-care best practices and principles in accordance with CDC and leading scientists, as well as links to more in-depth information by category.
As the exclusive audio production partner for the Ad Council on their COPING-19 mental health platform, Entercom will provide bilingual audio PSAs with resources to help Americans address mental health challenges. The company will also donate time and space to support the campaign across its broadcast, digital and social media assets.
The campaign will feature TV, radio and digital PSAs, which will run nationwide in time and space donated by Pinterest, Reddit, RYOT/Verizon Media and Google/YouTube.
COPING-19 will also feature a custom-developed interactive experience on Yahoo Life developed by Verizon Media’s RYOT Studio, which specializes in virtual and augmented reality. dentsumcgarrybowen created the COPING-19 platform, as well as the TV and digital PSAs, M8 created the Spanish-language spots and Entercom developed the radio assets.
“Entercom is dedicated to supporting the health and success of the communities that are the heart of our business,” said Sarah Harris, Vice President of Social Impact at Entercom. “With so many Americans struggling with mental health, we are delighted to use the reach of our platform to share helpful self-care and coping tips with our 170 million listeners and so many more in partnership with The Ad Council. We know talk is a powerful tool in the struggle for mental health, and are committed to using our voice to break the stigma and help people find the resources they need to thrive.”
“With the prolonged health crisis and the isolation and economic challenges stemming from Covid-19, many aren’t talking about what’s happening with our mental health,” said Heidi Arthur, Ad Council's Chief Campaign Development Officer. “COPING-19 is a far-reaching platform that provides self-care and coping tips, as well as resources, to address the struggles people are facing. We’re so grateful to our creative and media partners for developing the creative content and resources that will empower audiences throughout the country to take steps to protect their mental health.”
To learn more about dealing with mental health challenges resulting from the pandemic, visit COPING-19.org.