With another HEB location set to open in Allen in the near future, the Texas-based grocery store chain recently made a move to further stake their claim to the North Texas city. It was announced this week that Allen ISD has approved a sponsorship deal with HEB for Allen High School’s Eagle Stadium. The $75k deal includes advertisements on the main scoreboard, signage and more.
The HEB store set to open in Allen is a quick six minute walk away from Eagle Stadium, meaning the grocery store will see plenty of business on game days. That’s why HEB and Allen ISD have teamed up for a three year sponsorship deal that will make the grocery store chain a major part of Eagle Stadium. According to WFAA, the deal includes grocery category exclusivity at all AISD sponsored events at the applicable AISD facilities, signage and advertising throughout the stadium, on site activation both inside and outside the stadium and four tickets to each Allen High School home varsity football game.
With the new store set to open later this summer, HEB will soon be a major part of Allen. The new sponsorship deal began May 1, and will run through April 30, 2026. Hopefully by then there are way more HEB locations throughout the metroplex.
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