Fast food chains are always looking for new ways to outdo the competition. Over the last few years that have involved additions to the menu, and collaborations with companies for products that don’t even involve food. Now, Arby’s has taken the fast food wars to a new level, announcing plans to release a limited edition French fry flavored vodka.
Arby’s is no stranger to going viral, previously sending the internet into a craze over items such as their ugly Christmas sweaters, Koozies and clothes featuring their menu items. However, their latest product may be the strangest yet, as the fast food chain announced starting November 18, they will begin selling French fry flavored vodka. The limited edition vodka comes in two flavors; curly fry and crinkle fry. “Though we’ve mastered the art of drive-thru fries, we wanted to take it one step further by making them 80-proof,” said Patrick Schwing, chief marketing officer of Arby’s.
According to New York Post, the bottles of vodka will sell for $60. Of course, online reaction came in quickly, with some disgusted and others intrigued. Now it’s only a matter of time before there is a cheeseburger vodka.
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