Jon Bon Jovi has been the epitome of cool for many years, but at 59-years-old the iconic frontman can use a little help keeping up with the younger generation. Luckily, the rock star’s 26-year-old son is here to help. Jesse Bongiovi recently revealed he bullied his father into joining TikTok, to help promote their new Hampton Water rosé brand.
There is plenty of star power on TikTok already, but recently a name no one expected to see on the social media platform started popping up. Jon Bon Jovi, and his son Jesse, currently have 313,000 followers on their Hampton Water account. Videos of the two unwinding with a glass of their new rosé have begun to spread on the app, with some going viral. Of course, it took some convincing to get the rock star to join the youth movement.
According to the Daily Mail, Jesse’s bullying tactics clearly worked, as the company has gained plenty of new customers recently. “Now five years in, I think we're starting to hit a different kind of stride which is exciting. All the hard work we've put in is starting to come to fruition,” said Bongiovi. Hopefully soon enough, it won’t be about the rosé, and fans will get to see some Bon Jovi dance moves.
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