In addition to home design and construction, Chip and Joanna will expand their TV content, according to HGTV President Allison Page, who will leave that position to run the new venture with them.
Page told USA TODAY, "What they do and know and love certainly incorporates home and design and construction, but that’s just a piece of it"..."We’ll have stories about family and community, food, garden, of course design, wellness, entrepreneurialism. There are so many facets, at least in television, that people have not seen from them."
Zaslav also said, "They've got authenticity and relatability, that special something that is so difficult in our business to find. People love them, their taste, their businesses—they've built an ecosystem that aligns perfectly with our vision at Discovery for fueling people's passions."
Congratulations to Chip, Joanna, and their family on their new and exciting venture!