Those middle seats in the middle row of the movie theater are about to cost you a pretty penny.
AMC Theatres just announced a new three-tiered pricing system that will charge you differently depending on where you sit in the theater.
According to Variety, AMC’s new “Sightline” pricing system will charge customers for three different tiers:
Standard Sightline: The most common seats are available for the traditional ticket price.
Value Sightline: Seats in the front row, as well as select ADA seats, are available at a lower price than Standard Sightline seats.
Value Sightline pricing is available only to AMC Stubs members, including the free tier membership (AMC Insider).
Preferred Sightline: These seats are typically in the middle of the auditorium and are priced higher than Standard Sightline seats. AMC Stubs A-List members may make reservations in the Preferred Sightline Section at no additional cost.
“Sightline” will apply to all showtimes after 4 p.m. but will not be in effect for Discount Tuesday.
The pricing system has already launched in select markets, and will roll out nationally by the end of 2023.
Eliot Hamlisch, EVP and CMO, AMC Theatres said in a statement, “While every seat at AMC delivers an amazing moviegoing experience, we know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing.
“Sightline at AMC accommodates both sentiments to help ensure that our guests have more control over their experience, so that every trip to an AMC is a great one.”
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