Netflix has officially begun their crackdown on password sharing.
The streaming service has begun sending its users emails to customers who share their passwords, asking them to pay an extra fee or stop sharing completely.
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Per Reuters, Greg Peters, Netflix’s co-chief executive officer, told investors in a call last month that the password-sharing crackdown is similar to a price increase in terms of customer reaction, and while some people initially cancel, subscriptions and revenue ultimately rise.
Peters said on the call, “That’s a really strong confirmation that we’ve got an approach that we can apply in many different countries with different market characteristics, including our largest revenue countries.”
The emails users will soon be receiving state that a Netflix account should only be used in one household.
Paying customers can add a member outside of their homes for an additional fee of $8 per month.
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