Bimbo Bakeries USA (BBU) is looking towards staying environmentally cautious with the packaging and distribution of their bread, buns, bagels, and English muffins in a partnership with TerraCycle.
"Because plastic bags, like those used in our packaging, are not recyclable today through household recycling streams, most end up in landfills," said Fred Penny, president of BBU.
He continued, "Expanding our partnership with TerraCycle enables customers across the country to easily recycle our plastic bags from their own homes at no charge."
According to Baking Business, participants in the recycling program are encouraged to follow the instructions of the TerraCycle program page. The organization will then take submitted packaging, clean it, and melt it into hard plastic that may be remolded to make new products.
"This was an important, immediate action for our company as we work toward our commitment of 100% sustainable packaging by 2025. As the first and only baking company to partner with TerraCycle, we have already recycled more than 5 million lbs of waste and look forward to enabling consumers to divert more millions of pounds of plastic from landfills," Penny said.
For every pound of packaging waste sent to TerraCycle through BBU, collectors will earn points that can go towards charitable gifts or converted to cash donations for non-profits of their choosing.
“At TerraCycle, our mission has always been to eliminate waste, recycle the unrecyclable and use our innovative business solutions to minimize human impact on the planet,” said Tom Szaky, chief executive officer of TerraCycle. “It’s through lasting partnerships like the one we enjoy with Bimbo Bakeries USA that allow us to fulfill our objective and help preserve the environment for future generations.”