What’s old is new again.
Streaming service Max, is going back to the name HBO Max.
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Parent company Warner Bros. Discovery made the announcement on Wednesday in New York.
Launched as HBO Max in 2020, the name was cut short in 2023, but this summer HBO Returns to Max.
If you have followed HBO’s streaming services through the years, you’ve had
HBO Now
HBO Go
HBO Max
Max
HBO Max
That’s a lot of name iterations for the home of “The Sopranos”, “Game of Thrones” and more.
Warner Bros.
Discover explained why “HBO” is returning to the name of its streaming service:
Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. It is also a testament to WBD’s willingness to keep boldly iterating its strategy and approach – leaning heavily on consumer data and insights – to best position itself for success.
“The powerful growth we have seen in our global streaming service is built around the quality of our programming,” David Zaslav, President and CEO of Warner Bros. Discovery, said. “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead.”
HBO Max will officially be back this summer.
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