The Smashing Pumpkins are declaring a sonic shift, releasing two new singles “Cyr” and “The Colour of Love.”
Recorded in Chicago, both tracks apply synthesized sheen on the band’s quaint Goth Rock sound. The music video for “Cyr” best exemplifies the new direction. Creative partner for the band, Linda Starwberry, directed the video and says lyrics speak to the general zeitgeist of this new decade in America.
“This is a goth fever dream of pent up emotion – an artistic visual release attempting to create a momentary escape from the emotional black cloud hanging over all of us this year,” Strawberry said in a press release. “A dark seduction filmed in quarantine at a social distance.”
“The Colour of Love” is tamer in its modern adaptation. Blunt chords paired with a strong, persistent drum beat remind listeners of the group’s classic 1990's work. But listen closely to the synth undertones and its clear lead man Billy Corgan has adopted a new sound for the group.
He produced both tracks. No telling if future work will be consistent with this sound, as the band continues cryptically promoting the release of their untitled new album.
Posting a simple animated video on Instagram, the mystic group teased five countdown clocks currently running on their website. “Follow the countdown…” the post instructed. The first clock will end a little after midnight Friday, August 28. The other digital time pieces expire throughout August and September, with the final clock finishing in November.