This partnership is very exciting and it includes 50 Cent's wine and spirits company Sire Spirits LLC. It will be the official champagne and spirits partner of the Kings. 50 Cent will also be involved with the Sacramento Kings Foundation and his G-Unity Foundation to invest in the city’s youth throughout the season.
50's champagne Le Chemin du Roi — which translates to The King’s Path — and Branson Cognac will be served via courtside and to season ticket members! So get ready to sip and chill at the Sacramento Kings Game!
Vivek ( owner of the Sacramento kings said):
We are thrilled to partner with Curtis and bring Sire Spirits to Golden 1 Center for our fans and guests to enjoy. This partnership continues the Kings’ commitment to supporting diverse entrepreneurs and aligns our shared passion for providing youth with the tools and opportunities they need to succeed. I am excited to work together to support the Sacramento community.
50 Cent said in a statement:
“I did this deal after meeting with Vivek Ranadive and learning how he and the entire Kings organization genuinely shares my philosophy of promoting conscious capitalism,” Jackson said in a statement. “I very much look forward to meeting the Kings fans and expanding the reach of my G-Unity Foundation and spirits brands in and around the city of Sacramento.”