In a new bill introduced by Assemblymember Evan Low (D-Campbell), retail stores in California may be required to maintain gender-neutral clothing, toy and childcare sections.
Assembly Bill 1084 says that separating items due to marketing "makes it more difficult for the consumer to compare the products and incorrectly implies that their use by one gender is inappropriate," per the bill's language.
The bill would target large-scale stores with 500 employees or more to keep the sections of the store not divided, as Low says the division stigmatizes children who may want to wear or play with an item marketed for a specific gender.
“I was inspired to introduce this bill after 8-year-old Britten asked, ‘Why should a store tell me what a girl’s shirt or toy is?’” he said in the statement. “Her bill will help children express themselves freely and without bias. We need to let kids be kids.”
Low’s bill would fine stores up to $1,000 for violating the policy and require stores’ online offerings to have a gender-neutral section.