Super Bowl advertising, pandemic style

February 04, 2021 8EE48DA9-968C-4949-BB39-54C13F5E9E68 Created with sketchtool. 11 min Download
Super Bowl advertising, pandemic style

Super Bowl advertising, pandemic style

February 04, 2021 8EE48DA9-968C-4949-BB39-54C13F5E9E68 Created with sketchtool. 11 min Download
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CATEGORY: Society & Culture
For some people Super Bowl commercials are about as highly anticipated as the game itself. But it's safe to say the vibe's going to be a bit different this year, with a country and a TV audience that has been through a lot in the last 12 months and is still in the midst of a pandemic. So how are advertisers thinking differently this year, and how have the messages they're sending changed? Sean Grevy, CEO of 43 Oak, a Media Buying and Planning Advertising Agency based in New York City joins KYW Newsradio In Depth to talk about what to expect on advertising's biggest night and how the pandemic has changed the playing field. Learn more about your ad choices. Visit podcastchoices.com/adchoices