Camila Cabello’s Y2-Slay blond-babe hyperpop era has officially started. A few weeks after teasing the track, Camila has official dropped “I LUV IT,” featuring Playboi Carti.
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Furiously catchy, with its nattering hook and Gucci Mane “Lemonade” sample, “I LUV IT” has Camilla entering a whole musical vibe, and we gotta say — we love luv it.
The Nicolás Méndez-directed music video is giving Spring Breakers (iykyk), with Camilia serving edgy in a way we never seen from her before. Starting with Cabello shoving chocolate cake in her mouth, Camilia sings, “Super twisted, sick addicted / Kiss me hard, someday you’ll miss this /Seein’ stars, oh my God.”
The video then swaps from scene to scene of different bad girl behavior. From sprinting away from a pack of dogs, and getting beat up in a wrestling match, to holding onto a palm tree as a policeman tries to chop it down, and waiting in the ER with an arrow in the chest. Basically, Camila is just up to no good, and like we said — we love luv it, and so will you.
Check out "I LUV IT" below.