How much do you plan on spending on Valentine's Day this year? 52% of us will celebrate Valentine's Day this year, but spending is down across the board. The average is $165, which is $31 less than last year according to the NRF. Here are six more quick stats:
1. Men will spend an average of $231, while ladies will spend $101.
2. The top five people we're spending on are our significant other or spouse , other family members, our friends, our kids' classmates and teachers and our pets. Plus, about one in seven people will also buy themselves a gift.
3. The most popular gifts this year are candy, cards, flowers and an evening out. But only one in four people are going out this year, which is the lowest ever.
4. 41% are planning a special dinner or celebration at home instead.
5. 73% of people who are celebrating think it's especially important to do at least something for Valentine's Day this year.
6. An annual study from Wallet Hub on the best cities for Valentine's Day found the top five are San Francisco, Honolulu, Portland, Seattle and San Jose.
