Hip Hop icon Snoop Dogg took over the field at Tucson’s Arizona Stadium over the weekend, taking on the roles of sponsor, host, play-by-play announcer, and bandleader during a special event dubbed the Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop.
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Snoop Dogg was all over the building as he helped amp up the college football festivities at Arizona Stadium during the Miami (OH) RedHawks and Colorado State Rams’ matchup on Saturday, December 28, taking on multiple roles throughout the event and making his presence felt from endzone to endzone.
Snoop, well known as a proud football fan, took to the field for the official coin toss, visited tail gate parties, and even rocked a headset on the Colorado State sideline to call some plays. Miking his way up to the broadcast booth, Snoop admitted, “This is a seven-day-a-week thing with me, man… I guess I’m the people’s champ because I love the people as much as they love me.”
And of course, once halftime hit, Snoop took center stage as the third Drum Major to help conduct both marching bands through their Snoop-flavored medley.
Once the score was final, Snoop rolled out in a 1964 Impala to bestow the trophy and a bunch of Death Row Records gold chains to Miami (Ohio), and even took the team's coach, Chuck Martin, on a victory lap.
“I’m sitting there with a gold chain and my wife is laughing her ass off. Snoop’s there … who in the world is cooler than Snoop?” Martin said postgame. “I’m sitting in the back of this vehicle and my wife is looking at me like, ‘What a complete imbecile.’ It’s a moment you’ll remember forever.”
Prior to the big game, Snoop announced that all players would receive NIL (name image likeness) money for participation in the game. “College football fans are exhausted by the constant talk around NIL, conference realignment, coach movement, transfer portal and super conferences,” Snoop revealed. “So it’s time that we get back to the roots of college football — when it was focused on the colleges, the players and the competition, the community, the fan experience and the pageantry.”