·Taylor Swift is taking a new legal approach to protect her identity as AI deepfakes and voice cloning continue to grow
·She has filed trademark applications for audio “sound marks,” including phrases like “Hey, it’s Taylor” and “Hey, it’s Taylor Swift”
·The filings also include an effort to secure rights to her onstage image, expanding protection beyond music into her full likeness
·This comes after Swift has already been targeted by AI-generated deepfakes, including explicit fake images and misleading content online
·Legal experts say this is a relatively new strategy, using trademark law to go after content that sounds or looks similar enough to confuse the public
·The move highlights a gap in current copyright laws, since AI can recreate a person’s voice without directly copying existing work
·Swift already owns dozens of trademarks tied to her brand, but this signals a shift toward protecting her identity itself
·Matthew McConaughey has taken a similar step, filing to trademark his signature “Alright, alright, alright” catchphrase
She has filed trademark applications for audio “sound marks,” including phrases like “Hey, it’s Taylor” and “Hey, it’s Taylor Swift”
She has filed trademark applications for audio “sound marks,” including phrases like “Hey, it’s Taylor” and “Hey, it’s Taylor Swift”
