After years of fighting against the label of “White Rapper,” Eminem has opted to own the monicker, teaming up with White Castle for a collab as part of the rollout for his upcoming album.
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The burgers and beats collaboration was announced on Monday, July 8 with a post, showing off some of the limited-run EMINEM X WHITE CASTLE merch. The items include a trucker hat, and a white tee featuring "White Rapper" written out in White Castle font inside the chain’s signature logo, and below it — written “Established in 1972… Buy ’em by the ‘sack’.”
The collab announcement follows Em’s second single release “Tobey,” as he gears up to drop his 12th studio album, The Death of Slim Shady (Coup De Grâce), set to arrive on July 12.
Thus far, Eminem has remained rather mum about his latest project. But from his sporadic small hints including the album’s title and fake obituary that ran in his hometown newspaper, plus his previously released teasers and singles, it seems the Detroit rapper has plans to lay his past to rest and make his "career disappear."
Check out pics of the EMINEM X WHITE CASTLE collab below.