Mattel Releases Iconic Barbies for Women's Equality Day

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Photo credit Mattel

(KNX) - In conjunction with Women's Equality Day, Mattel honors civil rights icon Rosa Parks with a Barbie in her likeness.

Known as the mother of the modern civil rights movement, in 1955 Parks became a symbol of civil disobedience by refusing to give up her seat on a bus. Her stance launched the Montgomery, Alabama bus boycott -- a turning point in the Civil Rights Movement. 

“Rosa Parks was an incredible heroine of her time. She fearlessly took a risk that would help change the status quo and pave the way for future generations. Her story is an inspiring example of bravely standing for what is right in the face of adversity," Mattel said in a statement.

Alongside Parks, there are Barbies honoring pioneering astronaut Sally Ride, Amelia Earhart, Frida Kahlo, and "Hidden Figure" Katherine Johnson.

"Barbie knows that showing girls more role models (historical and present) and telling their stories can help close the Dream Gap. Last year, the original girl empowerment brand announced the Barbie Dream Gap Project, a multi-year global initiative to raise awareness around limiting factors that prevent girls from reaching their full potential," Mattel said in a statement.