Kylie Jenner announces new Kylie Baby brand with daughter Stormi

75756A5E-120A-4932-810C-2FD980DB785E

Kylie Jenner is expanding her empire yet again.

The social media mogul and beauty entrepreneur took to Instagram to announce the launch of her new brand, Kylie Baby, on Wednesday, reported Us Weekly.

Jenner made the announcement with a photo of her 3-year-old daughter, Stormi, having fun in the bath.

The 23-year-old shared the post, which was tagged with the brand's new Instagram account, to her 237 million followers with the caption, “bath time with @kyliebaby."

The photo features a close up shot of Stormi giving the camera a kissy face in the bathtub with water dripping down her face.

While no products have been officially announced, fans of the Jenner-Kardashian clan got excited for the new verified account on Instagram, which has already garnered over half a million followers.

The post received attention from close friends and family. Stormi’s Aunts, Kim Kardashian and Khloe Kardashian, made sure to support their younger sister’s new brand. Kim posted three heart eye emojis and Khloe commented “Cutest!!!!!”

The young entrepreneur is known for her highly successful Kylie Cosmetics and Kylie Skin brands, which earned her a spot of Forbes list of 100 highest paid celebrities of 2020.

Jenner recently made headlines after she sparked rumors of reconciliation with ex-boyfriend and father of Stormi, Travis Scott.

TMZ reports the on-again off-again couple are currently in a "non-exclusive relationship.”

“We’re told they've agreed to get back together but with a non-exclusive couple arrangement,” TMZ shared. “And both are cool with that.”

Jenner has not yet posted photos to the new baby brand account.

LISTEN on the Audacy App
Sign Up and Follow Audacy
Facebook | Twitter | Instagram