Prince Harry and Meghan Markle’s rebranding has officially begun.
The couple confirmed that their post-royal charitable organization will be called “Archewell.”
The Daily Telegraph was the first to report details of the project after obtaining the trademark paperwork filed by the couple in March which prompted the response.
However, the couple has no plans to launch the foundation at this time as they have directed their focus to the current coronavirus crisis affecting the globe.
“Like you, our focus is on supporting efforts to tackle the global Covid-19 pandemic but faced with this information coming to light, we felt compelled to share the story of how this came to be,” they said.
In the statement, the couple explained the inspiration behind the name.
"Before SussexRoyal came the idea of Arche — the Greek word meaning ‘source of action’. We connected to this concept for the charitable organization we hoped to build one day, and it became the inspiration for our son’s name. To do something of meaning, to do something that matters."
This is the first time Harry and Meghan addressed their decision to name their now 11-month-old son Archie, which was previously seen as an untraditional choice for a member of the royal family.
“Archewell is a name that combines an ancient word for strength and action, and another that evokes the deep resources we each must draw upon. We look forward to launching Archewell when the time is right.”
The foundation will replace their Sussex Royal brand as they are no longer permitted to use the word “royal” per Queen Elizabeth’s orders.
In January, the couple made a statement announcing that they will be taking a step back from their royal duties in order to focus on their family by becoming more financially independent and transitioning into a “progressive new role” within the institution.
Since then, the couple moved to Los Angeles and Meghan returned to work as she lent her voice to an upcoming Disneynature documentary, "Elephant.”