Midnight has come and gone and Drake’s latest single “Laugh Now Cry Later” featuring Lil Durk has officially dropped, accompanied by a star-studded music video. With it Drake also announced that the track is the first single off his next studio album, Certified Lover Boy, which has no official release date as of yet.
“Laugh Now Cry Later,” co-produced by Cardogotwings, GRy, Yung Exclusive, and Roget Chahayed, is a tried and true Drake track with an unhurried beat that slaps, featuring lots of horns and bass.
The vid takes place at Nike World Headquarters in Oregon and goes on to tell a story of basketball and football dreams, which is obviously a metaphor. In addition, theres a shopping spree scene, that’s a lot more like the kind of dreams we be having and bit of recreational jet skiing with Lil Durk.
Starting off as per ush, with Drake, a fancy car and a lady friend. But then, not even 20 seconds in, Drake looks directly into our soul as he sing-raps the word “baby,” and it’s game over. Kidding of course, we’re just getting started. Okay, but for real Drizzy, we’re gonna need you to chill, because there’s only so much we can handle.
Well guess what, he didn’t chill, and pretty much every guest appearance in the Dave Meyers-directed video also took a turn breaking the fourth wall with a seductive “baby” of their own. Let’s see, that list includes Kevin Durant, Odell Beckham Jr., and Marshawn Lynch, just to name a few.
If you ask us, Drake has developed a vibe for his music videos that includes the perfect mix of enviable destinations, extravagance and satire. And just when we thought our fan girl feels were safe, at a minute and five seconds Drake’s tearful face appears and it hits us a like a mack truck. Who made our mans cry? Who!? Drake later answers that question during a brief interlude, when asked by one of his boys if he’s good, Drake lets him know, “it’s been a long fight and I just have to have a warrior spirit, and that's all.”
He must be talking about those “bums” he’s “tired of beefing with,” that he says “can’t even pay me enough to react.”
Say what you will about our mans, but Drake is dedicated to his craft and puts in the studio time, which shows with every one of his releases, solo or feature, becoming a straight hit. It hasn’t even been a full 24 hours yet and the video is already #1 Trending on YouTube and without a doubt will surely be climbing its way up the charts.
Check out the video for “Laugh Now Cry Later” above.