Lil Nas X is breaking out of jail and combatting mass incarceration for new 'INDUSTRY BABY' video

What happens in Montero State Prison, doesn't stay in Montero State Prison - and apparently neither does Lil Nas X
Lil Nas X
Photo credit Getty Images
By , Audacy

If it wasn’t evident before, it sure is now, Lil Nas X has declared he has zero intentions of “layin' low” or “run from nothing.” Yup, and while he might have rap mumbled, not once did he stutter.

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After countless attempts to tear him down, whether it be because of his rightful overt sexuality, those “Satan Shoes," that music video (you know which one), that BET Awards performance kiss, or pretty much any move he makes these days, Nas dropped his latest single “INDUSTRY BABY” as a way to let those “never really rooting for me anyway” know, that “the break is over” and his intentions are set to get “back up at the top.”

Based on a story by Lil Nas X and directed by Christian Breslauer, the music video, which no doubt will receive its own onslaught, follows Nas as he escapes from Montero State Prison — despite the fun he seemed to be having — rocking a pink jumpsuit, fondling his inmates, naked shower dancing and lifting weights next to a Jason Momoa look-alike, while in lock up.

The Take A Daytrip and Kanye West produced track features Jack Harlow, who joins in on the music video action, getting his less than conjugal visit on with a female guard whom he boasts about sending back “to her boyfriend with my handprint on her a*** cheek.” Before he moved on to claim to have not peaked in high school, adding “I'm still out here gettin' cuter.” Umm, no objections here…

Also making an appearance, playing a distracted security guard is Teen Wolf actor Colton Haynes, who seemed to be too busy watching  the NSFW “Montero” music video to notice the rapper’s very obvious prison break.

Speaking of, to avoid “Montero” level backlash, prior to the music videos release Nas tweeted a disclaimer for parents and the faint of heart. “Saying this in advance so y’all won’t blame me,” he wrote. “THE INDUSTRY BABY VIDEO IS NOT FOR YOUR KIDS!”

While The Shawshank Redemption vibe dramatized visual leans on the side of comical theatrics, Nas knows that jail is no joke and announced, along with the video’s release, that joined forces with The Bail Project, a national nonprofit organization on a mission to end cash bail, one of the key drivers of mass incarceration and structural racism in the U.S. criminal legal system.

Not just a theoretical issue for him, Lil Nas X shared, “It’s personal. I know the pain that incarceration brings to a family. And I know the disproportionate impact that cash bail has on Black Americans and the LGBTQ community. Let’s bring people home & let’s fight for freedom and equality.”

Through the “Bail X Fund,” it’s Nas’ hope to encourage other artists to join him and The Bail Project. Both Nas and Jack donated to the cause, inviting fans donate with them with all proceeds going directly into The Bail Project’s national revolving bail fund to pay people’s bails.

To date, the organization has posted over $47M in free bail assistance for over 17,000 low-income people across the country. Additionally post-release support through court reminders, free transportation, and voluntary referrals for housing, substance use treatment, and other services based on a person’s needs are also provided. For more information and to donate to the Bail X Fund, please visit

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