Movie about infamous '90s toy phenomenon, Beanie Babies, will star Zach Galifianakis, Elizabeth Banks

Beanie Babies
Photo credit JOYCE NALTCHAYAN/AFP via Getty Images

Looks like the Beanie Babies might finally pay off.

The infamous stuffed animal collecting craze of the 1990s promised buyers a future big payoff, assuming their popularity and prices would only increase.

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Of course they didn’t, but it did pay off for author Zac Bissonnette, whose 2015 investigation into the phenomenon yielded the hit book, The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute.

And now Apple TV is producing a film version.

Executive produced and starring Zach Galifianakis, it will co-star Elizabeth Banks and include Sarah Snook ("Succession") and Geraldine Viswanathan ("Blockers"). Imagine Entertainment’s Brian Grazer, Ron Howard, and Karen Lunder will produce.

As The Hollywood Reporter states, the project’s release explains the core of the film thusly: “It pulls back the curtain on the absurdities and injustices of the American Dream – particularly the female relationship to it. It’s a celebration of the women who helped power Ty Warner’s success, whose strengths and good instincts shaped and amplified the phenomenon, but whose names are not on the Beanie Babies’ heart-shaped tags.”

The script will be written by “Saturday Night Live” alum Kristin Gore, who will also co-direct the movie with her husband and fellow filmmaker, Damian Kulash. His name might sounds familiar to indie pop fans- Kulash is the lead singer of Ok Go, who made a name for themselves over the last 15 years with increasingly funny and inventive music videos.

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