Selena Gomez Is Launching Her Own 'Rare Beauty' Makeup Line

Coming soon to a Sephora near you

Do you find yourself searching for that Selena Gomez look? You’re in luck, because the “Lose You To Love Me” Queen is bringing you the tools soon at a Sephora near you. Gomez has announced her Rare Beauty line, set to drop across the country within the next few months. However, it's more about a feeling than anything else, echoing her triumphant new album, Rare.

“Being rare is about being comfortable with yourself,” Gomez shares in a video announcing her new partnership. The project has been two years in the making, and will finally arrive in stores this summer.

“I’ve stopped trying to be perfect, I just want to be me,” she adds. “I think Rare Beauty can be more than a beauty brand. I want us to stop comparing ourselves to each other and to start embracing our own uniqueness. You’re not defined by a photo, a like, or a comment.”

Gomez goes on to talk about the mission of her new endeavor, looking to glow from within rather than appeal to others through your exterior. With a group of friends Selena is seen laughing, trying out some of the initial launch items.

“Rare Beauty isn’t about how other people see you, it’s about how you see yourself.”

WATCH MORE: Selena Gomez On The Meaning Of "Lose You To Love Me"


Rare Beauty will land at Sephora this summer, but expect much more from Selena Gomez between now and then. Already this year she has released her first album in 5 years, and starred in Dolittle alongside Robert Downey Jr.

Rare landed at number one on the Billboard chart when it was released in January, Gomez’s third album to debut on top.

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