Watch BTS advocate for a cleaner planet in stunning Super Bowl ad

'Our small actions can turn a ripple into a new wave'
BTS Photo credit Getty Images
By , Audacy

International superstars BTS are featured in a new advertising campaign from longtime partners Samsung that dropped on Wednesday, February 9, showing the K-pop kings advocating for a cleaner planet while promoting the company’s new, eco-friendly devices.

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The two-minute clip, to be aired on Super Bowl Sunday, is an obvious play on the famous Bob Dylan music video for "Subterranean Homesick Blues," and serves as a promotion for the tech company’s "Galaxy For the Planet" campaign.

BTS members Jungkook, V, RM, J-Hope, Jin, Suga, and Jimin each hold and toss flashcards with messages reading statements such as "The oceans are drowning in plastic," "Marine animals are suffering, it's time for a change” and "With the power of we, us together,” while scenes of polluted waterways are flashed behind them.

"Our small actions can turn a ripple into a new wave," the messages continue, urging viewers to “rethink the life of a product,” “recycle ocean-bound plastics, use more eco-conscious packaging,” and finally, “Repurpose old devices for new uses.”

At the end of the ad, BTS implores viewers to "work together for a better future," while flowers fill the screen revealing a brighter, more sustainable world. A full range of Samsung Galaxy devices made with "repurposed ocean-bound discarded fishing nets," are on the way, and currently the company says it is committed to incorporating the process into all of its products, starting with their new devices released this week.

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