The announcement that Jennifer Lopez and Shakira would be sharing the stage at Super Bowl LIV made it official – no hard rock headliner once again during halftime of the big game.
Not since The Who in 2010 has there been a headliner that can bring the noise, and Twisted Sister frontman Dee Snider isn’t having it.
"WTF!? @shakira and @jlo for this year's @nfl halftime show!?” he tweeted. “Once again the great heavy music that rocks the stadiums week after week, game after game is completely ignored. I guess we don't shake our a** enough!!"
Snider received pushback from fans of JLo and Shakira, but he clarified that his comments were not a slight to either artist, just a reflection of his exasperation over his favorite genre continuing to be shut out.
"My point about this year’s @NFL halftime show isn't a slight on @shakira or @JLo, it's frustration that week after week rock is the go to music during games but gets no respect when it comes to the Super Bowl!” Snider added. “And I don't think I'm popular enough for that slot. But @Metallica..."
Metallica has never headlined the Super Bowl. Neither have Guns N’ Roses, Foo Fighters or Pearl Jam to name a few more. But the highly-rated broadcast is an event, and the NFL already has the rock demographic watching the game; the halftime show is about drawing in the non-football fan.
Still, Snider’s frustration is likely fueled by the constant marginalization of rock and metal in the mainstream. In a year when revival acts like Rival Sons, Greta Van Fleet, Dorothy and Glorious Sons shined, we’re still waiting for one of them to get an invite to an awards show.
One thing is for sure, Snider isn't going to take it anymore.