Alaska Airlines is channeling retro dance vibes to highlight their coronavirus safety guidelines.
The clip features airline personnel dancing aboard the cabin while disclosing the carrier’s air filtration, face mask requirements, and hand-washing recommendations.
"We can fly where you want to, we can leave your house behind," a vocalist sings the repurposed lyrics. "But if your friends don't mask – and why don't they mask? – well, they won't fly this airline."
According to USA Today, Alaska plans on airing the fun clip on flights beginning in January.
The impressive one-minute video was directed by Warren Fu, who has worked with Dua Lipa, Daft Punk, The Weeknd and Haim, and choreographed by Anna Matuszewski, who previously choreographed Macklemore’s “Dance Off” video.
“It was refreshing to work on a project with some much needed levity after such a challenging year,” Fu said, according to a blog post on the airline’s website. “You can highlight the importance of safety and still have fun with it. I hope the uplifting energy and enthusiasm showcased by our Alaska Airlines employee talent brings a smile to people’s faces.”
As far as casting, the airline used all actual employees who practiced at home before partaking in an 8-hour dress rehearsal and two-day shooting schedule.
“I’ve never danced before in my life,” a ground service agent said. “I focused on working hard at rehearsal and doing my best to keep up. I kept practicing the moves in order to successfully pull this all off.”
Travelers of a certain age will recall the original ‘80s song’s lyrics which said, “We can dance if we want to. We can leave your friends behind. 'Cause your friends don't dance and if they don't dance, well, they're no friends of mine.”
“The Safety Dance” made it to #3 on the Billboard Hot 100 chart in 1983.