Disneyland Resort revealed plans to overhaul its annual passes with a new program called “Magic Key.”
The Anaheim theme park ended the loyal visitor program in January after a 10-month shutdown amid the coronavirus pandemic. Disney told concerned customers it would, however, replace legacy passes with “new membership offerings.”
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Disney said it would detail how the new repeat-visitor program works Tuesday.
"We are thrilled about this coming announcement, and we encourage you to stay tuned!” the company said in an email to past pass holders.
Walt Disney’s first theme park sold annual passes — priced between $400 and $1,500 — for nearly 40 years. A single adult ticket currently costs just over $100 for a one-day visit.
After shuttering its gates for more than a year, Disneyland reopened in April.