It’s a rite of passage all modern Olympic hosts cities go through: someone thinks something about their branding is funny, they share it on social media, and the Internet has a field day.
Unfortunately for Paris, the host of the 2024 Summer Games, they are not exempt from the teasing, with some saying that the logo for the Paris Games reminds them of the “Karen” meme, according to the New York Post.
Listen to your favorite News/Talk station now on Audacy
Twitter user chrwil82 shared a side-by-side image of the original Paris 2024 logo, which was a stylized “24” in the shape of the Eiffel Tower, and the new logo, which looks alternately like a flame in the middle of a gold medal or a silhouette of a woman with a bob haircut.
“Feels like a good time to remind the timeline that Paris 2024 had literally the perfect logo that represented the number 24 and the Eiffel Tower, and then bombed it off for a logo that looks like a dating app for middle-aged women who yell at baristas,” they said, referencing the meme.
The logo is intended to evoke a modern version of Marianne, the personification of France. A portrayal of the goddess of liberty, her profile is featured on a variety of official French documents, euros, and even postage stamps.
Another Twitter user joked that the logo is not based on the “I need to speak to your manager” meme, but is instead a version of Victoria Beckham’s haircut from 2007.
Originally unveiled in October 2019, the art deco style of logo is a nod to 1924, the last time that Paris hosted the Olympics. Organizers said that this will be the first time that the “emblem will be common to the Olympic Games and Paralympic Games,” reports France 24.