Dunkin' Closing 450 Locations by the End of the Year


Your daily coffee run may soon change as Dunkin’ gears up to shut down 450 locations by the end of this year.

The closures will affect all stores located in Speedway gas stations, a partnership Dunkin’ announced it was terminating back in February.

The brand confidently told TODAY Food that the move allows them to focus on improving their larger standalone cafes.

"These points of distribution are lower volume units, in total representing less than 0.5% of Dunkin’ U.S. annual systemwide sales in 2019," Kate Jaspon, Dunkin's chief financial officer, told the publication via email.

Unlike the standalone stores, the Speedway Dunkin’ locations are mini-versions that feature a limited menu.

"By exiting these sites, we are confident we will be better positioned to serve these trade areas with Dunkin’s newest Next Generation restaurant design that offers a broader menu and modern experience," Jaspon continued.

However, you may see new Dunkin’ locations popping up instead.

"We also remain committed to growing our presence in gas and convenience locations, as well as other non-traditional locations, including airports, universities, travel plazas and military installations,” Jaspon revealed.

Dunkin’ has been rebranding itself since 2019 when it dropped “Donuts” from its signage in an effort to reflect its increasing emphasis on coffee and other drinks.

"By simplifying and modernizing our name, while still paying homage to our heritage, we have an opportunity to create an incredible new energy for Dunkin'," the company's chief marketing officer, Tony Weisman, said in a statement.

Since then, Dunkin’ added matcha drinks to the menu. It's currently testing out Boba Iced Tea in select stores.

During the coronavirus pandemic, Dunkin’ even embraced a 'DIY' nature with donut decorating kits.

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