Amazon has officially set the dates for Prime Day, its annual sales event.
Amazon Prime members will be able to get “exclusive deals” on Oct. 13 and Oct. 14, the e-commerce giant said Monday. Customers who plan to take advantage of the sale can sign up to get “deal alerts” and save up “deal badges.”
“Prime Day is an annual event just for Prime members… delivering incredible savings on products from small businesses and top brands,” the company said on its website. “Beat the holiday hustle and shop for everyone on your gift list during Prime Day!”
Amazon is already offering some early Prime Day deals, its site notes.
Prime Day normally takes place in mid-July, but was pushed back this year due to the ongoing COVID-19 pandemic.