Hershey announces new Reese’s flavor in company's largest holiday candy launch

Reeses Bombon Chocolate
Photo credit Getty Images

‘Tis the season for Reece’s Peanut Butter Cups, Hershey’s Kisses, Kit Kats, York Peppermint Patties, and more!

Hershey is making the upcoming holiday season extra special with 13 all-new sweet candy items celebrating your favorite flavors and fun holiday shapes.

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For a limited time only, Reese’s is launching their Reese’s Peanut Brittle Flavored Cups, company’s first-time ever holiday flavor innovation. The peanut-y treat comes in 1.4 Big Cup, 2.8 oz. king size, a 28.8 oz Giant Gift Box, a 2.4 oz. 4-pack and a whopping 27 oz. Peanut Butter Cup Yardstick.

Reese's Peanut Brittle Flavored Cups
Photo credit Hershey's

Kit Kat and York are also getting into the holiday spirit with Kit Kat’s new Gingerbread Cookie Flavored Miniatures and York Peppermint Pattie Snowflakes, honoring the delicious crispy wafer and minty filling that we all know and love.

The original Whoppers Malted Milk Balls are also getting a winter makeover with new Whoppers Snowballs Theater Box featuring malted milk balls wrapped in a new vanilla-flavored creme.

Kit Kat
Photo credit Hershey

"The holidays are a time to create new special memories, so we wanted to make sure your season is sweet in a big way with your favorite flavors, fun holiday shapes, and new ways to enjoy the treats and tastes you love," said Melissa Blette, senior associate brand manager, Hershey holiday team in a press release.

"This season is our biggest line-up of holiday offerings so, no matter how you are spending the holidays this year, there is a treat waiting for you to enjoy all to yourself or with a loved one."

The company is also adding to the magic of the season by partnering with Dr. Seuss’s The Grinch, combining two iconic brands spreading holiday cheer.

HERSHEY'S KISSES and Dr. Seuss's The Grinch
Photo credit Hershey

The two brands are releasing 10 different Hersey Kisses Milk Chocolate featuring the Grinch’s up-to-no-good smirk and his loveable dog Max’s oversized floppy ears.

Get your stocking stuffers and well-deserved treats from retailers nationwide now!

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