Mattel announces ‘Playback’ program for recycling old Barbies, other toys

Shelf of Mattel Barbie Dolls in store
Shelf of Mattel Barbie Dolls in store Photo credit Richard B. Levine

No doubt your house may be full of old toys just sitting in boxes that no one will play with again.

Before you decide to throw them out, you may want to consider donating them back to Mattel through their brand new PlayBack program.

Mattel just announced they will be accepting old and used toys, first focusing on Barbies, Matchbox cars, and MEGA toys.

If the toys cannot be repurposed, their parts will be "downcycled into other plastic products or converted from waste to energy," according to ABC7.

Mattel's PlayBack program is part of their focus to commit to using 100% recycled, recyclable or bio-based plastic by 2030.

Richard Dickson, President and Chief Operating Officer of Mattel said in a statement, "Mattel toys are made to last and be passed on from generation to generation. A key part of our product design process is a relentless focus on innovation, and finding sustainable solutions is one significant way we are innovating."

Our Mattel PlayBack program is a great example of this, enabling us to turn materials from toys that have lived their useful life into recycled materials for new products."

If you have old toys you want to send back to Mattel, all you have to do is print a free shipping label from Mattel's website and send your old toys off!

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