McDonald’s on Tuesday announced its partnership with the White House to promote the COVID-19 vaccines with redesigned coffee cups.
Starting in July, US customers will see the new McCafe cups and delivery seal stickers that feature the "We Can Do This," COVID-19 public education campaign.
"McDonald’s is excited to be doing our part for the people we serve, providing them with simple information that can help keep them safe," Genna Gent, McDonald’s US vice president for global public policy and government relations, said in a statement.
The cups will direct customers toward vaccines.gov in order to provide vaccine safety information and help people find nearby appointments.
The promotion will help the federal government reach people with "trusted information about vaccines when they grab a cup of coffee or order a meal," Xavier Becerra, the Health and Human Services secretary said in a statement.
“This effort will help more people make informed decisions about their health and learn about steps they can take to protect themselves and their communities,” Becerra added.
The promotion will last several weeks and will be printed across approximately 50 million cups.
Starting in mid-May, there will also be an electronic billboard displaying vaccine information in Times Square, the company said.