National First Responders Day 2020: Deals and discounts from Apple, Nike, and more

October 28 is National First Responders Day, and businesses are always looking for ways to support our first responders.

If you're a firefighter, law enforcement officer, state trooper, disaster response personnel, EMT, paramedic, or rescue team member, this list will give you an idea of the best discounts and deals you can score as a first responder.

Here are some of the deals first responders can take advantage of across the country per DealHack:


The popular shoe and sportswear brand is offering 30% off for first responders who sign in and verify with

Brooklyn Bedding

Get 25% off orders and free shipping using as verification.


Discounts on outdoor gear are available to first responders who register with the Columbia Professional Purchase Program.


First responders who register for a new Costco membership will also receive a $30 Coscto Shop Card when they verify with


First responders can get a 10% discount on total purchases when they verify with SheerID.


Offering a 20% discount to firefighters, EMTs, and police officers, JanSport just requires that you sign in and verify with SheerID before December 31, 2020 to receive the coupon.


Police, firefighters, and EMTs with valid ID can receive 25% off of their total shopping costs at any store when they shop in person.


First responders get a 20% discount on when they sign in with SheerID and provide proof of employment. You can use this discount up to 4 times every 30 days.

North Face

First responders who purchase online or at any retail store through December 31, 2020 will receive a 50% discount on their total.


20% will be taken off of orders for EMTs, police officers, firefighters, and other first responders when they sign in with


Sign in with to get a 50% discount on select Reebok products.


A 15% discount is available to firefighters, law enforcement and correction officers, and EMTs who provide proof of employment.

Under Armour

Get a 20% discount on select products for active firefighters, police officers, and EMTs who sign in with at checkout.

Vineyard Vines

Shoppers can get a 15% discount who sign in with SheerID or bring a valid ID to any Vineyard Vines store.

Vera Bradley

First responders who sign in with are eligible for a 15% discount on select items.

Apple Store

The Apple Store offers special prices on select devices for first responders as long as they are purchasing for personal use.