Netflix Rolling Out Playback Speed Feature, First on Android


Netflix users seeking playback speed options are in for a treat.

The streaming platform is rolling out a new feature that allows viewers to speed up or slow down the playback speed of whatever they’re watching.

Playback Speed will allow members to choose from normal to slower (0.5X or 0.75X) or faster (1.25X and 1.5X) watch speeds on their phones, tablets, and laptops, the company announced on its blog.

The new feature, which the company started testing last year, is being released on the app for Android, before coming soon to the web and iOS.

According to Netflix, the new functionality has been “much requested by members,” with “tests [that] show that consumers value the flexibility it provides whether it’s rewatching their favorite scene or slowing things down because they’re watching with subtitles or have hearing difficulties.”

The company also addressed “concerns” of content creators on their platform, explaining that they’ve limited playback speeds options, and will requires users to select a different speed each time they start a new title, rather than saving a different speed setting from a prior viewing.

Netflix also said the move comes in support of users who are deaf or hard of hearing — who appreciate the ability to slow down subtitles — and vision-imparied users — who are used to listening to digital audio at much faster speeds.

The company also reported that more than 80% of its members use subtitles or closed captioning at least once a month. Many of these users say they use these features to learn new languages.

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