Taco Bell launches 30-day subscription service that gives you a free taco each day

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Many people sign up for subscription services to watch movies and television, but would you use one for tacos?

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Taco Bell just revealed that it is testing a Taco Lover’s Pass, where subscribers can get one free taco per day for 30 days. Currently, the fast food chain is testing this out in select restaurants in Tucson, Arizona, according to CNBC.

Depending on the specific location, the Taco Lover’s Pass ranges in price from $5 to $10 a month. Once set up, the pass unlocks a secret menu of free daily tacos on the restaurant’s app.

Among the items available with pass will be soft tacos, crunchy tacos, Doritos Locos taco, and the Spicy Potato Soft Taco, among others.

The program will be tested at 17 restaurants from September 9 to November 24. If successful, the pass could be rolled out at across more locations.

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Officials at Taco Bell hope the pass will increase visits to its restaurants from customers. The chain is aware that people may be hungry after enjoying one taco, but they hope customers will order more items off the menu.

Now, how do you receive a free taco?

Customers must add the pass from the Online Exclusives section of the menu to their cart and then check out.

Taco Bell is known for testing new things out for its franchise. Recently, the chain announced one of its most innovative designs yet with a groundbreaking four-lane, two-story drive-thru experience.

With the help of franchise partner Border Foods, Taco Bell is set to break ground in Brooklyn Park, Minnesota later this year with plans to open the restaurant to the public by summer 2022.

The 3,000 square-foot model features first-of-its-kind technology that offers food faster than ever before. Customers can go down any of its four lanes to get their hands on the beloved menu items. The company is calling it the “frictionless future of Taco Bell,” Thursday’s press release states.

Three of the four lanes are dedicated to mobile or delivery order pickups, and provide “skip-the-line” services to people who order via the Taco Bell app. With only one traditional drive-thru lane, the company hopes to ease the flow of traffic and serve more loyal customers.

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