Tropicana launching toothpaste that offers 'maximum OJ protection'

Photo credit  Scott Olson/Getty Images

NEW YORK (1010 WINS) — Having a glass of orange juice in the morning after brushing your teeth is about to become a lot more enjoyable, thanks to Tropicana.

The fruit juice company announced on social media that it will be holding a contest for a limited-edition Tropicana Toothpaste on Nov. 1 and, according to the brand, it will not ruin the taste of orange juice.

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“Toothpaste ruins OJ,” the post said. “So we made a limited-edition Tropicana Toothpaste, dropping Nov 1.”

According to a spokesperson for the brand, Tropicana Toothpaste will not be for sale on Nov. 1 – instead fans can enter for a chance to win one of the limited items by leaving a comment on Tropicana Juice’s Instagram page.

Tropicana said those who win a tube will find the product has “maximum OJ flavor protection,” thanks to the toothpaste's lack of a specific ingredient that apparently causes the adverse reaction to orange juice.

“It does not include sodium lauryl sulfate (SLS) as an ingredient, a cleaning agent prevalent in toothpaste that contributes to the bitter aftertaste from brushing your teeth with toothpaste and then drinking OJ,” a spokesperson said in a press release.

Details surrounding the product drop are scarce and it remains unclear how long the Tropicana contest will last.

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