Walmart announces schedule for Black Friday sales event

Walmart logo.
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By , Audacy

Get ready for a month-long savings event as Walmart is bringing back its “Black Friday Deals for Days” this November, spreading the traditional day of savings out for the entire month, the company announced.

Walmart started the sale last year, and instead of traditionally beginning the day after Thanksgiving, there will be three separate events online and in stores. The retail chain will also remain closed on Thanksgiving, marking the second time since the late 1980s.

The three sales will start online first and continue in stores, with the first one beginning at 7 p.m. ET Nov. 3 and then in stores at 5 a.m. local time Nov. 5, USA Today reported.

Those who pay for Walmart’s membership program will get early access to the deals this year as they will be allowed to start shopping four hours ahead of the scheduled online start times.

The store’s membership program costs $98 a year or $12.95 a month and includes free delivery and shipping with no minimum order.

The second sale starts online on Nov. 10 at 7 p.m. ET and then at 5 a.m. local time on Nov. 12 in stores. The dates for the third sale were not provided, but the company said it “will wrap up a month of savings with a third event that will bring its biggest, best savings of the season for the most exciting shopping day of the year.”

Janey Whiteside, the chief customer officer for Walmart U.S., called the membership program “the ultimate life hack for our customers.” She went on to say that the company is “excited for our Walmart+ members to be first in line for the hottest Black Friday deals out there.”

The events come out of caution for the pandemic as it said the “events are designed for a safe, enjoyable experience.” It also shared that the deals online are meant “to help ensure safe shopping in stores, Walmart follows CDC guidance and local mandates.”

For the first Black Friday Event, Walmart will have “amazing deals on toys and electronics.”

The second event will include deals on apparel and home goods.

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There is no information about the third event yet, but the company said it “will wrap up a month of savings with a third event that will bring its biggest, best savings of the season for the most exciting shopping day of the year.”

Some deals will also kick in on Monday at 8:15 p.m. ET on Walmart.com while supplies last.

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