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05-09-26

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The future of commerce could rely on AI programs like ChatGPT

The future of commerce could rely on AI programs like ChatGPT

On this edition of the Bay Area All Local KCBS Radio News Anchor Steve Scott spoke with Professor Michal Strahilevitz, marketing professor at Saint Mary's College in Moraga. Some of America's biggest brands are now betting that ChatGPT is the future of commerce and they're engaging with their customers through AI.

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