Kristi Piehl is the CEO of Media Minefield and close friend of The Sheletta Show. She joins today to discuss the ongoing Xcel Energy PR crisis after calling customers during the latest heat wave and asking to turn their AC off to save energy and stress on the energy grid. Customers have responded and the company has started a re-evaluate their communications.
In their second segment, they go over Xcel Energy’s response to the situation. Kristi breaks down their messaging and how they could further improve. She also talks about how her crisis communication company is growing to match the expanding industry itself. She says the golden hour to respond has now shrunk… “you have 20 minutes” to minimize damage.
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