We started this conversation around 2 years ago, when Pure Project as part of their 1% for the Planet partnered with WIldcoast to promote what they were doing to keep the waters off our coast clear. Since then the partnership bloomed into not one but as of this week, two beers! Earlier this year they introduced Rewild a West Coast Pale Ale, this week they unveil Baja Breach West Coast IPA. Jensen from Pure Project and Anne from Wildcoast tell us how this all came together and what the beer is benifiting.
