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Personalized Pricing - Physical Media & Athenian Candle Company
Personalized Pricing - Physical Media & Athenian Candle Company

Personalized Pricing - Physical Media & Athenian Candle Company

A look at how personalized pricing takes dynamic pricing to a new level - using your personal data to determine the price you pay, why consumers are rediscovering the experience of owning physical media, and how a century-old family business keeps a Greektown tradition burning through four generations - and its iconic hand-dipped candles.

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