How GTB 737 became one of Nigeria's largest USSD brands

October 27, 2019 8EE48DA9-968C-4949-BB39-54C13F5E9E68 Created with sketchtool. 34 min Download
How GTB 737 became one of Nigeria's largest USSD brands

How GTB 737 became one of Nigeria's largest USSD brands

October 27, 2019 8EE48DA9-968C-4949-BB39-54C13F5E9E68 Created with sketchtool. 34 min Download
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CATEGORY: Technology
Yemi Atanda, Group Head of ePayments at Guaranty Trust Bank (GTB), takes us behind the scenes of GTB 737, GTB's wildly successful USSD service. Yemi shares the origin of 737, from how they selected the specific numbers 737, to usage trends, to the wildly successful mass marketing campaign that helped introduce the financial product to everyday Nigerians.