Go and See

Go and See

Go and See

CATEGORY: Society & Culture
Genchi Genbutsu is a Japanese philosophy that means “go and see for yourself.” Follow Malcolm Gladwell as he takes his car obsession to a new level, traveling to Japan to discover firsthand what makes the Lexus approach so unique. Brought to you by Lexus and Pushkin Industries.--This podcast is brought to you by Lexus and may not be reproduced or redistributed, in whole or in part, without prior permission of Lexus. The opinions expressed in this podcast are those of the guest(s) and/or host(s) and do not necessarily reflect the views or opinions of Lexus, a division of Toyota Motor Sales, U.S.A., Inc. Malcolm Gladwell and Pushkin Industries were compensated for the production of this podcast on behalf of Lexus. Please note that Toyota Motor Sales, U.S.A. Inc. is not responsible for any errors or the accuracy or timeliness of the content provided. Used with permission. All rights reserved worldwide.
  1. February 01, 2021
    19 min
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    Boffins
    Step into audiophile nirvana at the headquarters for Mark Levinson audio systems. In speaking to their experts--or boffins, if you will--Malcolm learns that replicating the performance of a $300,000 audio syste…
  2. February 01, 2021
    22 min
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    Shimoyama
    It takes 25 years to perfect the art of driving. That’s why there are only two master Lexus drivers. Head to one of the most secretive test tracks in the world with Malcolm and takumi master driver Osaki-san.--…
  3. February 01, 2021
    15 min
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    Composure and Elation
    Find out what the Lexus engine note has in common with one of the most famous movie soundtracks of all time as Malcolm breaks down the instrumentation, resonance and frequencies of the Lexus LC engine with two…
  4. February 01, 2021
    2 min
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    Introducing: Go and See
    From Lexus and Pushkin Industries, Go and See is a six-part series about Malcolm Gladwell's experience in Lexus's customer-focused, hospitality-driven culture. Episode 1 drops March 5.--This podcast is brought…
  5. April 09, 2020
    18 min
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    The Roof Comes Off
    In this final episode, Malcolm explores the intricacies of one of the world's most advanced driving simulators, and revisits Mark Levinson to discover the difference between listening to music and experiencing…
  6. March 12, 2020
    22 min
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    Never Boring
    When Akio Toyoda hears from a journalist that the Lexus brand is “boring,” he challenges the team to create a sports coupe to defy expectations, all the way down to the sound of the engine. Join Malcolm as he d…
  7. March 05, 2020
    19 min
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    Omotenashi
    Follow Malcolm Gladwell, a self-described car nut, to Lexus headquarters in Japan. There he discovers cars covered in fur; why flowers are essential to engineering; and how a motion as simple as a closing windo…

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