Atlanta United have won three in a row across two competitions, and Jason Longshore breaks down how each win came in a different way, the gritty Toronto result, the controlled Open Cup win in Charlotte, and the comeback against Montreal that showed a team with a new level of confidence and connection. The schedule ahead: LA Galaxy on Saturday, then three road matches before the World Cup break.
Then Jason pulls from the Josh Blank media roundtable at the Arthur M. Blank Foundation: why the fan festival at Centennial Olympic Park may matter more for long-term fandom than the matches themselves, what AMBSE controls when FIFA controls ticket pricing, the '96 Olympics as the benchmark for what 2026 can do for Atlanta's global brand, the Spain connection across both soccer and business, and what MLS has to solve before the 2029 media rights negotiation.
The segment closes with the full NWSL build: where the franchise stands on hiring, what the fall brand reveal means for the runway to 2028, the Georgia player pipeline already in place, and why Josh Blank says this launch is being built more intentionally than Atlanta United was from the start.
May 06, 2026
