Steak Shapiro and Rusty Mansell are joined by Atlanta Hawks President Andrew Saltzman to discuss the team's creative schedule release featuring viral sensation Sam the Birdcaller. They explore the move to 7 p.m. home game starts, the transition to free over-the-air broadcasts on Peachtree TV, and the excitement surrounding key matchups against NBA stars.
01:00 - Sam the Birdcaller Viral Video
03:42 - Andrew Saltzman on Marketing Strategy
05:57 - Game Logistics and Home Matchups
07:55 - New Tip-Off Times and Broadcasts
10:33 - Ticket Options and Star Matchups
