Bai founder Ben Weiss joins Steak Shapiro and Sandra Golden to discuss his entrepreneurial journey and his new book, Basementality. He details the creation and billion-dollar sale of his beverage brand before introducing his latest venture into the hard soda market with Crooked Pop. They explore the shifting consumer demands in the alcohol industry and the 'sober curious' movement among younger drinkers.
01:00 - Early Falcons Discussion
01:54 - Ben Weiss's Basementality
05:15 - Secrets to Beverage Success
10:20 - Selling Bai for Billions
13:12 - Crooked Pop Alcohol Venture
